T-Mobile is releasing a Slow Cooker Sunday cookbook by CEO John Legere
T-Mobile CEO John Legere is essentially a character all his own, representing the carrier's brand in an almost cartoonish manner, much in the same way that Mickey Mouse is a visual shorthand for Disney.
Now, he's releasing an actual cookbook called SlowCookerSunday - Leadership, Life and Slow Cooking with CEO and Chef, John Legere. (Obviously, Legere being Legere, it's also a business advice book in addition to offering crock pot recipes.)
If none of those words make sense, here's some backstory: for reasons not known to anyone except for Legere, part of Legere-the-character's brand as “T-Mobile CEO,” in addition to his brash, straight-talking manner, is something called “Slow Cooker Sunday.” It's a weekly Facebook Live...
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