Venture Capital

Trail Mix Ventures, an outfit centered on wellness-obsessed millennials, just closed an $11 million debut fund

Posted On: Jul 12, 2018   |   Posted By: TechCrunch

The millennial generation - people born between 1998 and 2000 - are on the cusp of becoming America's largest generation , according to projections from the U.S. Census Bureau. What else we know about this demographic : millennials are increasingly choosing to live at home with their parents, put off marriage and children, and not buy stuff like cars and luxury goods but instead access those goods through sharing services.
What they can't do without: wellness. It's one area where they're willing to spend money on compelling brands and experiences, even when they cost an arm and a leg. And that's something that Soraya Darabi, Will Nathan, and Marina Hadjipateras inherently appreciate as millennials themselves as well as, more newly, investors.
In fact, after embroiling themselves in startups - Nathan started an interior design startup called Homepolish ; Darabi's last startup was a fashion marketplace called Zady ; Hadjipateras worked as VP of investor relations for her family's shipping...

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