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Cogeco plans on using 5G to enter Canadian wireless market

Posted On: Jul 12, 2018   |   Posted By: MobileSyrup

Cogeco plans on using 5G to enter Canadian wireless market

Canadian telecom and media company Cogeco used its Q3 2018 earnings call to deliver more information about a potential wireless launch. Outgoing Cogeco CEO Louis Audet began by explaining that the company was previously hesitant to enter the space simply because the company “did not have the financial stamina to be successful.” He also stated that the market and regulatory environment hadn't been primed for a successful entry. “Fortunately, two new trends have emerged which can help us enter the business on financially attractive terms,” said Audet. First, Audet spoke to the “growing frustration with the public” when it comes to existing wireless pricing in Canada. Second, Audet believes that the emergence of 5G technology “which plays directly to the strengths of deep fibre networks such as the ones operated by Cogeco Connexion throughout its Canadian footprint” will allow the company to position itself as a competitive wireless player. Bell and Telus have also previously cited fibre networks as a powerful...

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