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MARKETING DAY: AN APP-INSTALL REPORT, YOUTUBE LIMITS AVAILABLE DEMOGRAPHIC DATA & FACEBOOK AD NEWS

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please...

VALASSIS LAUNCHES REMARKETING ACTIVATION TO FOLLOW UP WEB BROWSING WITH AN EMAIL OR POSTCARD

The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses. Please visit Marketing Land...

 
 
 

YOUTUBE REMOVES ANALYTICS FROM ITS DEMOGRAPHIC DATA REPORTS FOR CREATORS

According to the announcement in the YouTube Help Forum, the updates are aimed at protecting the privacy of viewers. Please visit Marketing...

REPORT: FACEBOOK LEADS OTHER PLATFORMS FOR APP-INSTALL ROI IN PERFORMANCE INDEX

However, Google is gaining and Twitter has the best long-term retention. Please visit Marketing Land for the full article.

 
 
 

FACEBOOK IS REMOVING 20 OUTDATED, REDUNDANT AD METRICS; ADDING METHODOLOGY LABELS

The changes are part of an effort to improve transparency and clarity of ad measurement on the social network. Please visit Marketing...

MARKETING DAY: INFLUENTIAL'S LATEST IBM WATSON-POWERED TOOL, RETAILER SHOPPING APPS & MORE

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please...

 
 
 

MOBIQUITY LAUNCHES A BLOCKCHAIN LAYER FOR MAINTAINING A DATA TRAIL

The location data provider is one of the first to actually use blockchain technology for enhancing its platform. Please visit Marketing...

INFLUENTIAL LAUNCHES IBM WATSON-POWERED PLATFORM TO ANALYZE A BRAND'S SOCIAL AUDIENCE

That analysis generates an overall marketing strategy about how the brand can best reach its consumers. Please visit Marketing Land...

 
 
 

PERSONAL AGENTS. VOICE SEARCH. CHATBOTS. CHECK OUT THE SMX WEST KEYNOTE

It's been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn't even have to type a...

TWITTER TAKES AGGRESSIVE STEPS TO CURB SPAM & BOT ACTIVITY BY BLOCKING IDENTICAL ACTIONS ACROSS MULTIPLE ACCOUNTS

New policy restrictions will no longer permit simultaneous posts with identical content across multiple accounts. Please visit Marketing...

 
 
 

MARKETING DAY: PROGRAMMATIC AD BUYING, TAPAD'S CUSTOMER DATA PLATFORM & MORE

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please...

RETAILERS WITH SHOPPING APPS NOW SEE MAJORITY OF E-COMMERCE SALES FROM MOBILE

E-commerce is now a truly cross-device experience. Please visit Marketing Land for the full article.

 
 
 

MEASURING REAL-WORLD FOOT TRAFFIC RESULTS FROM 3 QUICK-SERVICE RESTAURANT CAMPAIGNS

Do social media stunts and digital ad campaigns drive real traffic to fast food locations? Contributor Brian Handly describes three...

TAPAD LAUNCHES A CUSTOMER DATA PLATFORM

The new offering moves the company into profile-based targeting and beyond its existing cross-device graph. Please visit Marketing...

 
 
 

OVER A YEAR OUT FROM P&G'S ULTIMATUM: ARE BRANDS ANY SAFER? IS PROGRAMMATIC AD BUYING ANY MORE TRANSPARENT?

In the absence of significant progress, marketers indicate that ad dollars may - at least temporarily - migrate back to TV. Please...

GOOGLE ADSENSE LAUNCHES NEW TYPE OF AD FORMAT THAT OPTIMIZES PLACEMENTS

The company says that publishers who use Auto Ads could see a revenue lift of up to 15%. Please visit Marketing Land for the full article.

 
 
 

MARKETING DAY: BLOCKCHAIN MYTHS, DIGITAL BILLBOARDS & BELGIAN COURT FINES FACEBOOK

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please...

DIGITAL BILLBOARDS IN THE UK WILL TODAY START SHOWING HACKING ATTEMPTS

The campaign, sponsored by an insurance company, intends to demonstrate how often hacking attempts are made on a typical small business...

 
 
 

FORRESTER REPORT: HERE ARE THE BIGGEST MYTHS ABOUT BLOCKCHAINS

The research firm lays out the top ways in which the hype about this technology approach misrepresents the reality. Please visit Marketing...

WHY HACKING SOCIAL MEDIA ALGORITHMS IS A LOSING STRATEGY

Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they're not the best way to proceed. Please...

 
 
 



Apple to store Chinese iCloud accounts and keep cryptography keys in China...

Apple to store Chinese iCloud accounts and keep cryptography keys in China starting February 28th

A local law in China is forcing Apple to host Chinese users' iCloud accounts in a data center inside China starting on February 28th. Besides keeping these accounts... Read more ...

Samsung Galaxy S9 event: start time and how to watch it live

Samsung Galaxy S9 event: start time and how to watch it live

Finally, we are here again. It is a big day for all fans of the South Korean giant. The tech giant will be hosting its MWC 2018 press event in a few hours from now, and fans... Read more ...

T-Mobile achieves 1.3Gbps download speeds using License Assisted Access

T-Mobile achieves 1.3Gbps download speeds using License Assisted Access

T-Mobile have achieved another network speed milestone. T-Mobile and Nokia hit download speeds of 1.3Gbps this week using commercial Nokia tech with License Assisted Access... Read more ...

Nintendo Sets Up User Reviews For Games

Nintendo Sets Up User Reviews For Games

User reviews are coming to Nintendo's website, as spotted by Polygon, adding a feature that lets fans talk up games on Nintendo systems. If you have played a Nintendo 3DS or... Read more ...

Google publicly launches ARCore 1.0 on 13 phones, will begin expanding Lens...

Google publicly launches ARCore 1.0 on 13 phones, will begin expanding Lens preview

After playing around in the experimental phase, Google is bringing its ARCore augmented reality platform to its 1.0 release with availability on over 100 million Android... Read more ...

Google to add new languages and features to Google Assistant as the virtual...

Google to add new languages and features to Google Assistant as the virtual helper goes global

Google announced today that its digital virtual assistant, Google Assistant, is taking its act on the road. And by on the road, we mean that Google has plans to make Assistant... Read more ...

Dropbox files to go public 10 years after launch

Dropbox files to go public 10 years after launch

A decade after it was founded, Dropbox has filed to go public. The beloved, easy-to-use file syncing service had documents unsealed at the SEC today revealing plans for an... Read more ...

Nintendo Sets Up User Reviews For Games

Nintendo Sets Up User Reviews For Games

User reviews are coming to Nintendo's website, as spotted by Polygon, adding a feature that lets fans talk up games on Nintendo systems. If you have played a Nintendo 3DS or... Read more ...

Facebook removes VR shooting demo from conservative conference

Facebook removes VR shooting demo from conservative conference

This week at the annual Conservative Political Action Conference Facebook chose to maintain a booth for attendees that includes an Oculus virtual reality demo. Now This writer... Read more ...

Android dark mode isn't happening: Google blames miscommunication

Android dark mode isn't happening: Google blames miscommunication

Google briefly made waves in the Android community today after a post in its forums said that a dark mode would be added to a future Android release. Users have been requesting... Read more ...