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Marketing Land

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SEO + UX = SUCCESS

These days, SEO best practices include consideration for the user experience. Columnist Sherry Bonelli explains how SEO and UX work...

MARKETING DAY: RECEPTIV'S NEW MOBILE WEB VIDEO ADS, XEROX CMO INTERVIEW & MORE

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please...

 
 
 

CRITEO INTEGRATES LIVERAMP'S IDENTITYLINK INTO ITS COMMERCE ECOSYSTEM

The partnership gives Criteo a wider access to offline purchase behavior for its ad targeting, and gives LiveRamp a bigger footprint...

THE STATE OF INTERACTIVE ADVERTISING: NEW FORMATS ARE INFUSING DIGITAL ADS WITH CREATIVITY THAT GETS RESULTS

Here's a look at how engagement is coming to the forefront with rich media, video and augmented reality. Please visit Marketing Land...

 
 
 

RECEPTIV LAUNCHES FIRST MOBILE WEB VIDEO AD FORMAT BUILT FOR USER EXPERIENCE STANDARDS

The company - formerly MediaBrix - is now expanding beyond in-app video to offer a format tuned to IAB's LEAN and the Coalition for...

TIME IS RUNNING OUT: ENGAGE THOSE HOLIDAY SHOPPING STRAGGLERS

As December quickly approaches, brands need to think about their post-Black Friday tactics. Columnist Tony Toubia shares strategies...

 
 
 

PRIVATE BLOG NETWORKS: A GREAT WAY TO GET YOUR SITE PENALIZED

Columnist Kevin Rowe explains what private blog networks are, how to identify them, and why you should steer clear. Please visit Marketing...

TO DELIVER CONNECTED EXPERIENCES, XEROX CMO CONSTANTLY EVALUATES BRAND'S MARKETING TOOLS

Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer journey. Please visit Marketing...

 
 
 

THE FINAL RECRAWL ANALYSIS: A POWERFUL AND IMPORTANT LAST STEP AFTER IMPLEMENTING LARGE-SCALE SEO CHANGES

You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe...

MARKETING DAY: FACEBOOK DEBUTS WEB-BASED VR, MEDIA TRUST CEO INTERVIEW & MORE

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please...

 
 
 

CALL TO B2B MARKETERS: JOB TITLES MATTER MORE THAN YOU THINK

While ABM can help you target the key decision-makers in your accounts, job titles aren't always what they seem. Columnist Sonjoy Ganguly...

HOW TO STEAL THE COMPETITION'S BEST KEYWORDS: A 3-STEP GUIDE

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how...

 
 
 

FACEBOOK DEBUTS WEB-BASED VR EXPERIENCES WITHIN STANDARD NEWS FEED

Sony's film, “Jumanji,” and British museum The National Gallery have posted early examples of “360 experiences” on Facebook. Please...

ADDRESSABLE TV FROM THE MEDIA BUYER'S PERSPECTIVE: WHAT'S HYPE VS. REALITY

With the application of data, TV buying is slowly starting to take on characteristics already innate to digital marketing. Please visit...

 
 
 

VENZEE LAUNCHES THE FIRST MIDDLEWARE TO OPTIMIZE BLOCKCHAIN-BOUND DATA

Called Mesh, it washes, dries and shines data until it's ready to be written without the possibility of change or deletion. Please...

PULLSTRING DROPS TEXT-BASED CHAT FOR VOICE CONVERSATIONS IN ITS NEW PLATFORM

The San Francisco-based company says Converse is the first end-to-end platform for non-tech users to create voice-based Skills for...

 
 
 

MEDIA TRUST CEO: MOST OF WHAT HAPPENS ON YOUR WEB SITE IS NOT CONTROLLED BY YOU

And this third-party code, says Chris Olson, results in dozens of cookies for each user, security vulnerabilities and performance hits. Please...

MARKETING DAY: GOOGLE SHOPPING ADS, VOICE SEARCH & FACEBOOK NEWS

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing...

 
 
 

UNDERSTANDING THE INTERPLAY OF SEO AND A 5-STAR REPUTATION

How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses...

7 GOOGLE TIPS TO SUPERCHARGE YOUR SHOPPING ADS

Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your...

 
 
 



Samsung's Upgrade to Galaxy program lets iPhone users try the Note8

Samsung's Upgrade to Galaxy program lets iPhone users try the Note8

Samsung is having a new program in South Korea, giving iPhone users the opportunity to test the Galaxy S8 or the Galaxy Note8 for a month. The Korean company does not hide the... Read more ...

Korean Bible reading app turns your Android phone into a botnet

Korean Bible reading app turns your Android phone into a botnet

A mischievous band of hackers is using the spirit of Christ to infect unsuspecting users. Researchers have discovered new malware which poses as a legitimate Google Play app... Read more ...

Best Xbox One Black Friday deals: Grab yourself an Xbox One for under £200

Best Xbox One Black Friday deals: Grab yourself an Xbox One for under £200

It's an exciting time for Microsoft and, specifically, the Xbox team. Not only is Christmas hurtling towards us, and therefore an ideal opportunity to entice more gamers with... Read more ...

Save £100 on Jabra Elite Sport wire-free headphones in Amazon Black Friday sale

Save £100 on Jabra Elite Sport wire-free headphones in Amazon Black Friday sale

Amazon's Black Friday daily deals continuously offer great products for low prices and the latest is a pair of Jabra Elite Sport wire-free headphones for £130, saving you... Read more ...

November 2017 Security Patch Arrives Galaxy Note 8

November 2017 Security Patch Arrives Galaxy Note 8

Last week, Samsung started releasing the November 2017 security patch to its smartphones. Galaxy A5 and Galaxy A7 (2017) were the first in the queue to receive this update... Read more ...

Sosh: le forfait 40 Go à 10 euros par mois

Sosh:  le forfait 40 Go à 10 euros par mois

L'offre de Sosh est réactivée près d'un an après son lancement initial et est toujours aussi attractive, avec une belle enveloppe de 40 Go et un prix cassé pendant 12 mois. Read more ...

First 18:9 screen Meizu phone leaks

First 18:9 screen Meizu phone leaks

We've seen plenty of companies adopting the new 18:9 standard in smartphone displays. One manufacturer that is yet to follow suit is Meizu, but according to a Weibo leak, it... Read more ...

Star Wars Battlefront 2 review: Amid the controversy there's a great game

Star Wars Battlefront 2 review: Amid the controversy there's a great game

Take one of the best-loved franchises in the history of pop-culture, mash it up with an online game and you have a recipe for the sort of fanatical devotion that is naturally... Read more ...

Google to launch Black Friday deals, discounts on Google Home, Chromecast...

Google to launch Black Friday deals, discounts on Google Home, Chromecast, Google Wi-Fi, and more

Google has announced its first wave of deals for Black Friday. At this point, it looks like the tech giant won't be discounting its Pixel phones, but those of you looking to... Read more ...

Toyota's new T-HR3 robot is basically a symbiotic humanoid helper-bot

Toyota's new T-HR3 robot is basically a symbiotic humanoid helper-bot

Toyota has created a humanoid robot that is controlled by directly mimicking the movements of a human sat in a seat called the Master Maneuvering System. Not only do you strap... Read more ...