SALESFORCE'S PARDOT WENT DOWN FOR 15 HOURS, EXPOSING DATA IN THE CLOUD
The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and sales teams across North America...
YOU'RE ABOUT TO MISS SMX ADVANCED. GET YOUR TICKET NOW!
T-minus two weeks! Will we see you in Seattle? Please visit Marketing Land for the full article.
BE SMART, ADVERTISERS. HERE'S HOW TO APPROACH RISING GOOGLE BRAND CPC
While we are at the mercy of Google's auction systems in determining CPC, we can install safeguards to ensure increases are controlled. Please...
SEMRUSH EXPANDS TO AMAZON WITH SELLERLY FOR PRODUCT PAGE TESTING
The product detail page optimization testing tool is free for Amazon sellers. Please visit Marketing Land for the full article.
AS CCPA DEADLINE APPROACHES, ONLY 14% OF ENTERPRISES FULLY COMPLIANT SO FAR
Also, 71% of respondents said their spending would exceed $100,000; 39% said it would be more than $500,000 and 19% said it would be...
CLASS-ACTION LAWSUIT ACCUSES GOOGLE OF IMPROPERLY WITHHOLDING REFUNDS FOR AD FRAUD
Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates. Please visit Marketing Land...
HOW STRICT PRIVACY LAWS CAN INFORM A MARKETER'S APPROACH TO EMAIL
Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it's simply good...
TURNS OUT SOME GROUPS AXED BY FACEBOOK FOR CONTENT VIOLATIONS WERE ACTUALLY HACKED
A spokesperson said Facebook is working to restore the Groups mistakenly taken down. Please visit Marketing Land for the full article.
ADVERTISERS SEEING DWINDLING RESULTS WITH FACEBOOK'S 1% LOOKALIKE AUDIENCES
The ad targeting capability was a highly efficient tool for finding like-minded audiences once upon a time, but some marketers are...
COULD MACHINE LEARNING SOLVE ATTRIBUTION CHALLENGES?
This new attribution methodology uses machine learning, gives marketers visibility into full-funnel marketing. Please visit Marketing...
IS AMAZON FRIEND OR FOE? RETAILERS MUST WEIGH THE OPPORTUNITY BEFORE TAPPING REVENUE GAINS
Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance...
KEY TAKEAWAYS FOR BRANDS AFTER GOOGLE MARKETING LIVE 2019
Digital giant bets big on shoppable ads, cross-app campaigns and real-time intelligence. Please visit Marketing Land for the full article.
LOCATION INTELLIGENCE COMPANIES REACT TO NEW ANDROID PRIVACY CONTROLS
The consensus is positive but OS fragmentation means it will be some time before this reaches the Android masses. Please visit Marketing...
TURNING OBJECTIVE DATA INTO CREATIVE MARKETING
A good creative marketing campaign can communicate an organization's message to potential customers in a novel way that overcomes barriers...
GOOGLE IS FOCUSED ON ETHER AND OZONE RATHER THAN ON AMAZON
Google journeys into uncharted territory with offline TV efforts and disruptive purchasing habits - countering competition from Amazon.
GOOGLE DISPLAY & VIDEO 360 ADDS MORE TOOLS TO STREAMLINE CROSS-SCREEN TV BUYS
The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated...
RELEASE NOTES: MARKETO MAKES EMAIL 2.0 SWITCH, ADDS CREATIVE CLOUD IMAGE EDITING, MORE
Marketo June '19 release notes are here with, emphasizing Marketo's further integration in the Adobe Cloud family. In addition to giving...
5G WON'T SOLVE AD-SUPPORTED VIDEO'S PLAYBACK ISSUES
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren't getting their...
WANT TO SPEAK AT MARTECH? DON'T MISS OUT
When you face marketing operations and technology challenges, you find new ways to grow your problem-solving skills and learn something...
BEYOND CALL TRACKING: MEASURING SENTIMENT FOR MARKETING SUCCESS
Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales...
OnePlus 7 Pro deals: The OnePlus 7 Pro is now available to buy
The OnePlus 7 Pro is now available to buy and we've got all the pricing right here for you. The OnePlus 7 Pro is available in three colours - Mirror Grey, Almond with Nebula... Read more ...
Warren Spector estime que Disney doit revenir dans le jeu vidéo
Le créateur de Deus Ex et Epic Mickey n'apprécie pas la manière dont Disney s'occupe des adaptations vidéoludiques de ses franchises. Read more ...
George RR Martin teases what's next in wake of Game of Thrones finale
The TV adaptation of A Song of Ice and Fire might be over, but its author George RR Martin says he's still hard at work on finishing the book series behind HBO's adaptation. In... Read more ...
Carrot's iOS weather app can now notify you about incoming rain and snow
The Carrot Weather app has received a massive update today which introduces a host of new notification options for rain, snow, lightning strikes, storms, and even moon phases... Read more ...
Nokia 3.2 launched in India. Price, Release Date & Offers details inside
Nokia 3.2 has been launched in India today. The smartphone that comes with a tear-drop notch and is one of the only two Nokia smartphones to do so will be available to purchase... Read more ...
Millions of Instagram influencers reportedly had private data exposed online
As many as 49 million Instagram influencers have reportedly had their private data exposed in an online database that had no password protection. The database was apparently... Read more ...
GDPR one year on: measured enforcement is just the beginning
It's official - the GDPR is one year old. In its first 12 months, the European Commission has demonstrated strong yet measured implementation, with fines totalling over €56... Read more ...
Honor 20 Pro renders and camera samples leaked
We're just hours away from the launch of the Honor 20 range but the leaks haven't stopped coming. In fact, we have two separate leaks today, one showing the possible design of... Read more ...
Voigtländer announces Nokton 21mm f/1.4 Aspherical lens
Voigtländer has confirmed a new wide-angle prime lens for Sony E-mount users, the Nokton 21mm f/1.4 Aspherical. The lens, which has 13 elements spread across 11 groups, is said... Read more ...
The best cheap MacBook Pro deal prices and sales in May 2019
The cheapest MacBook Pro deals can be tough to track down on Apple's most premium line of laptops. We've got our eyes on the latest discounts every day though, so you're in the... Read more ...