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Marketing Land

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THE STORY OF DATA, PART 3: WHO OWNS IT?

Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship...

DATA CONTROLLERS AND DATA PROCESSORS: THE DIFFERENCE AND WHY IT MATTERS IN GDPR

As the May 25 deadline for compliance with the European legislation looms, it's increasingly important to understand the difference...

 
 
 

HOW TO USE DOMAIN NAMES FOR MARKETING

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering...

MARKETING DAY: QUORA'S NATIVE IMAGE ADS, DAA'S ‘POLITICALAD' ICON & THE STORY OF DATA

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

 
 
 

QUORA LAUNCHES NATIVE IMAGE ADS GLOBALLY

The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active...

LEARN FROM THE SMX ADVANCED FAMILY

In order to be the best, you need to train with the best. Join us at Search Engine Land's SMX® Advanced June 11-13 in Seattle for the...

 
 
 

TIPS ON LEVERAGING PERSONAL NAME COLLISIONS IN ONLINE REPUTATION MANAGEMENT

Each person may be as unique as a snowflake, but there's a good chance they share a name with someone else. Contributor Chris Silver...

DIGITAL ADVERTISING ALLIANCE'S NEW ‘POLITICALADS' ICON WILL IDENTIFY ONLINE POLITICAL ADS THAT MEET NEW GUIDELINES

The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads...

 
 
 

ASK THE SMXPERT: SEO MARKUP AND STRUCTURED DATA

Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help...

WHAT NEGATIVE SEO IS AND IS NOT

In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets...

 
 
 

HOW TO SURVIVE GOOGLE'S NEW LOCAL SEARCH WORLD

Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes...

MICROSOFT ACQUIRES SEMANTIC MACHINES, SIGNALING A DEEPER MOVE INTO ‘CONVERSATIONAL AI'

Microsoft says that the Berkeley-based technology company has created a 'revolutionary' new approach to building AI.

 
 
 

SIX GOOGLE SHOPPING OPPORTUNITIES YOU MAY BE OVERLOOKING

As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As...

IMPROVING PPC RELEVANCE WITH ZIP CODE-BASED GEOTARGETING

Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation...

 
 
 

HUMAN-COMPUTER INTERACTION AND DIGITAL ADVERTISING

Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment.

BECOMING CUSTOMER-CENTRIC: A TALE OF A NEXTGEN MO ORGANIZATION

Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level.

 
 
 

PARALLEL TRACKING OFFERS A PAGE-SPEED IMPROVEMENT FOR ADWORDS ADVERTISERS

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it's required, especially if you're working with...

YOUTUBE'S NEW STREAMING MUSIC SERVICE TO START ROLLING OUT THIS WEEK

YouTube Music will include skippable and non-skippable in-stream ads.

 
 
 

MARKETING DAY: YOUTUBE MUSIC, B2B INFLUENCER MARKETING & MICROSOFT AUDIENCE NETWORK

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

2018: THE YEAR OF INFLUENCER MARKETING FOR B2B BRANDS

Think influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique...

 
 
 



HTC U12 Plus vs OnePlus 6

HTC U12 Plus vs OnePlus 6

The HTC U12 Plus has just been announced. It's a big, beautiful Android phone that promises to bring a rather hefty price tag. It stands out from the fleet of competing... Read more ...

HTC U12 Plus vs. HTC U11: Is it time to upgrade?

HTC U12 Plus vs. HTC U11: Is it time to upgrade?

As fans of the HTC U11, we were excited to see what the HTC U12 Plus might offer. A year can make a big difference in tech. Join us for a look at how the two devices measure up... Read more ...

You can now hire a plumber or a cleaner on Facebook via Marketplace

You can now hire a plumber or a cleaner on Facebook via Marketplace

Burned out by Craigslist? Overwhelmed by eBay? Try Facebook instead. In May 2018, the social media site expanded its functionality, and has now dipped its toe into home... Read more ...

Unreal Mobile will soon bring unlimited data and VoIP calling to US and UK

Unreal Mobile will soon bring unlimited data and VoIP calling to US and UK

FreedomPop, a wireless carrier operating in the US and UK, has announced a new MVNO that's the direct result of Sprint and T-Mobile's joint decision to merge. It's called... Read more ...

The new AirTV wirelessly beams broadcast channels to your streaming device

The new AirTV wirelessly beams broadcast channels to your streaming device

The AirTV is a stand-alone device that takes over-the-air channels and streams them to many different streaming platforms over Wi-Fi, making it a much more flexible option than... Read more ...

Google and LG show off their high-res VR display for future headsets

Google and LG show off their high-res VR display for future headsets

Google and LG's high-res prototype VR display is official and nearly ready for future VR headsets. It's an incredibly pixel-rich, 18-megapixel OLED display at 1443 ppi, with a... Read more ...

The 25 best football games for Android

The 25 best football games for Android

Updated May 23, 2018: New entries added Football is the most popular sport in the world, so it should come as no surprise to learn that there are a lot of footy-themed mobile... Read more ...

Apple starts manufacturing its 7nm A12 chips

Apple starts manufacturing its 7nm A12 chips

Samsung and TSMC have been Apple's suppliers of chips for their iPhones for years now, but the latest report suggests that this year's 7nm A12 Apple chips will only come from... Read more ...

Konami Announces Seven Official League Licenses For PES 2019

Konami Announces Seven Official League Licenses For PES 2019

The Pro Evolution Soccer series is getting an influx of officially licensed leagues with seven announced today and two more to be unveiled later. Included in this clutch of... Read more ...

Back from the 80's, Garbage Pail Kids return for a mobile CCG outing

Back from the 80's, Garbage Pail Kids return for a mobile CCG outing

Jago Studios is looking to bring back the Garbage Pail Kids, this time in a mobile game that will be free-to-play for both Android and iOS. The game will be a card-collecting... Read more ...