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Marketing Land

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AMAZON VP REAFFIRMS: ‘NO PLANS' FOR ADS ON ALEXA DEVICES

At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its store.

3 PROSPECTING FEATURES FOR GOOGLE DISPLAY CAMPAIGNS

These relatively new features are aimed at reaching new customers with Display campaigns.

 
 
 

YOUTUBE AD CAMPAIGNS TARGET ‘TV SCREENS' BY DEFAULT, COMING TO ADWORDS API IN JAN

For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be managed via...

MARKETING DAY: YOUTUBE AD TARGETING FOR TV, IAB PODCAST COMPLIANCE PROGRAM, MORE

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

 
 
 

IBM POINTS TO DIRECTOR OF MARKETING DATA AS ‘HOTTEST NEW ROLE'

With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data platforms.

IAB TECH LAB ROLLS OUT PODCAST MEASUREMENT COMPLIANCE CERTIFICATION PROGRAM

NPR, Rawvoice/Blubrry are the first to gain certification.

 
 
 

TWITTER RECOGNIZES HEINZ KETCHUP, BUDWEISER, NBA AND MORE IN ITS ‘BEST OF 2018' LIST

The brands recognized this year used Twitter to complement their other marketing efforts.

WHY SMARTER SSPS WOULD BE A BOON TO PUBLISHERS AND ADVERTISERS

Supply-side platforms can simplify and enhance the value of media-buying by utilizing data for better intelligence.

 
 
 

SMX WEST EARLY BIRD RATES EXPIRE SATURDAY - BOOK NOW!

Time is running out to save big on SMX® West. Register for an All Access pass by Saturday for $300 off on-site rates. Miss this opportunity...

MARKETING DAY: CMO TENURE REPORT, AMAZON NAMED TOP YOUTUBE AD OF THE YEAR, MORE

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

 
 
 

BRIDGING THE GAP BETWEEN IT AND MARKETING TO IMPROVE MARTECH COLLABORATIONS

While marketing and IT will always have team-specific objectives, both care about maximizing martech investments.

YOUTUBE CROWNS AMAZON WITH TOP AD, OMD AS TOP MEDIA AGENCY OF 2018

YouTube ranked its top ads for the year based on organic and paid views, watch time and audience retention.

 
 
 

HOW MARKETING AND SALES ALIGNMENT CAN BETTER DRIVE THE BUYER JOURNEY

Move beyond a siloed approach to marketing to improve the return on investment while evolving your organization.

AGENCIES LOOKING TO WIN OVER NEW CMOS SHOULD CONNECT WITHIN 3 TO 12 MOS. OF THEIR START DATES

Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the...

 
 
 

ALL THE ABM METRICS TO MEASURE FOR YOUR QUARTERLY REPORTING

You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It's once again time...

5 TECHNIQUES TO MAKE FREE SHIPPING PAY OFF IN THE HOLIDAY SEASON AND BEYOND

Rethink your free shipping offers to better align with larger business goals.

 
 
 

MARKETING DAY: GOOGLE DISPLAY ADDS PAY PER CONVERSION, BRAND SAFETY SOLUTIONS FOR YOUTUBE, MORE

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

WANT TO UNDERSTAND YOUR MARKETING STACK BETTER? ENTER THE 2019 STACKIE AWARDS

Entry is free and open through March 15, 2019.

 
 
 

BRANCH LAUNCHES CROSS-CHANNEL COHORT ANALYSIS FOR APP MARKETERS

The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods.

GOOGLE ADDS PAY FOR CONVERSIONS BIDDING IN DISPLAY CAMPAIGNS

Google has announced the availability of conversion-based bidding for display campaigns called “Pay for conversions”. Why you should...

 
 
 



Elon Musk's ‘vision for transport' is a 3D network of tunnels for autonomous...

Elon Musk's ‘vision for transport' is a 3D network of tunnels for autonomous electric vehicles

Billionaire entrepreneur Elon Musk's vision of an “entirely new system of transport,” which he unveiled Wednesday night at a splashy event in Hawthorne, California, wasn't a... Read more ...

After rocky start, Windows 10 October 2018 update is finally available to all

After rocky start, Windows 10 October 2018 update is finally available to all

The Windows 10 October 2018 update is now available for everyone to download. After a serious bug derailed its initial release, the update is back and users are now able to... Read more ...

Facebook gave Spotify and Netflix access to users' private messages

Facebook gave Spotify and Netflix access to users' private messages

What to make of the New York Times ' latest story about Facebook's broad data-sharing agreements? The story, which draws on internal documents describing the company's... Read more ...

Elon Musk unveils landmark tunnel in Los Angeles in bid to eliminate city...

Elon Musk unveils landmark tunnel in Los Angeles in bid to eliminate city traffic

Read more ...

Apple iPhone sales fall flat in India, report says

Apple iPhone sales fall flat in India, report says

While continues to woo China, and is, in fact struggling for the existence of its older iPhones thanks to Qualcomm's successful patent lawsuit, other smartphone makers have set... Read more ...

Pornhub says it had more traffic from Android than iOS devices in 2018

Pornhub says it had more traffic from Android than iOS devices in 2018

At the end of every year, Pornhub presents its year in review. Sticking to the data related to mobile devices, we find that over 80% of global visitors to the website came from... Read more ...

Free Destiny 2 In-Game Items Are Out Now For Some Forsaken Owners

Free Destiny 2 In-Game Items Are Out Now For Some Forsaken Owners

Die-hard Destiny 2 players who log in for today's weekly reset, and to chase down the new Izanami Forge , will have something nice waiting for them: a batch of in-game items... Read more ...

Twitter updates its iOS app to bring back the reverse-chronological feed

Twitter updates its iOS app to bring back the reverse-chronological feed

Two months after testing began on Twitter to once again let users view newest tweets first , the feature is finally being rolled out more widely, beginning with the iOS version... Read more ...

HTC executive says the company will try to gain market share and turn a...

HTC executive says the company will try to gain market share and turn a profit in 2019

HTC has been out of the smartphone conversation for some time, possibly going back to 2014's HTC One with its dual camera setup and unique design. But since then, the company... Read more ...

LG will make OLED TVs will roll up like posters a reality in 2019

LG will make OLED TVs will roll up like posters a reality in 2019

LG last January unveiled TV sets that roll up like posters , but that was just a concept that wasn't ready for an actual commercial launch. However, things will change next... Read more ...