Logo

Marketing Land

 http://marketingland.com/

ORACLE DISCOVERS ANOTHER MAJOR FRAUD OPERATION AFFECTING ANDROID USERS AND MOBILE ADVERTISERS

The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and games.

MARKETERS, CAMPAIGN SUCCESS DEPENDS ON ACTUALLY IDENTIFYING YOUR GOALS

It is important to choose an attribution approach to measure success - and stick to it - because the most common mistake in campaigns...

 
 
 

SINGULAR CAN NOW TRACK ROI ACROSS CHANNELS, WITH DETERMINISTIC ATTRIBUTION

Its new solution extends the intelligence platform's ability to see customer journeys across platforms.

YOUTUBE UPDATES ‘STRIKES SYSTEM' TO WARN CREATORS FIRST WHEN THEIR CONTENT BREAKS THE RULES

The updated penalty system will launch on February 25, and include more transparency around policy violations.

 
 
 

WHAT DOES ONLINE LEAD GENERATION LOOK LIKE IN 2019?

A good campaign uses optimized forms , well-designed chatbots and a data processing strategy that provides useful insights.

WHAT THE US DATA PROTECTION LAW WILL MEAN FOR AD TECH AND MARKETERS

It's not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal...

 
 
 

PERSONALIZING CUSTOMER EXPERIENCES AT SCALE

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers...

GOOGLE WON'T BLOCK AD BLOCKERS AFTER ALL

Developer outcry and a study on the performance of content blockers seem to have changed the company's mind.

 
 
 

NEW REPORT: MOST COMPANIES HAVE ‘ORPHANED' SAAS APPS IN THEIR STACKS

Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two years.

CHECK OUT THE MARTECH PREVIEW!

Twice a year, I face a dilemma. Presented with hundreds of nominated speakers and topics for an upcoming MarTech® conference, I have...

 
 
 

REPORT: APPLE BUYS VOICE TECH PLATFORM PULLSTRING

The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon's Alexa and Google...

WHAT THE BIG UA PLAYERS WILL BE DOING IN 2019

As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more experimentation.

 
 
 

KOCHAVA LAUNCHES DETERMINISTIC ATTRIBUTION FOR MOBILE WEB

The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web...

LUCIDITY'S NEW REPORT SHOWS A SUCCESSFUL FIELD TEST FOR BLOCKCHAIN-BASED AD OPTIMIZATION

The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory...

 
 
 

‘AMAZON MOMENTS' TOOL GIVES BRANDS NEW WAY TO BUILD, DELIVER LOYALTY CAMPAIGNS

Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and websites.

HOW STRONG IS YOUR AMAZON ‘HEALTH?'

Measuring five core components go a long way in achieving success on Amazon. Here's how.

 
 
 

MARKETING DAY: GOOGLE'S NEW INTERPRETER MODE, BRIGHTCOVE TO BUY OOYALA, 2019 MARTECH TRENDS

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

THE MARTECH AGENDA. AND 7 MORE REASONS TO ATTEND

Looking to improve ROI? Searching for the right marketing technology? Or to meet others who have overcome the challenges of modern...

 
 
 

OPTIMIZELY LETS MARKETERS CREATE IDEAS AND ACCESS EXPERIMENT DATA THROUGH NEW SLACK INTEGRATION

The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily workflows.

GOOGLE ROLLS OUT ‘INTERPRETER MODE' FOR HOME AND SMART DISPLAYS

Users invoke the feature in one of several ways and it keeps going until you verbally turn it off.

 
 
 



Xiaomi Mi 9 unveiled with 48MP triple camera, 20W wireless charging

Xiaomi Mi 9 unveiled with 48MP triple camera, 20W wireless charging

The Xiaomi Mi 9 just went official with the company's first triple camera and the fastest wireless charging of any phone yet. The star of the camera is the 48MP module, a Sony... Read more ...

Xiaomi Mi 9 is a worthy competitor to Huawei Mate 20 Pro - on paper

Xiaomi Mi 9 is a worthy competitor to Huawei Mate 20 Pro - on paper

We finally have 2019's first flagship launch: the Mi 9. This is Xiaomi's ambitious device, that has Qualcomm‘s new Snapdragon 855 processor, and a triple-camera system led by a... Read more ...

Have you reserved the Galaxy S10 yet?

Have you reserved the Galaxy S10 yet?

Just a few more hours to go! At 11:00 AM PT / 2:00 PM ET today, Samsung will begin its Unpacked event where we're expecting the company to officially unveil the Galaxy S10... Read more ...

Samsung Wireless Charger Duo Pad adds Fast Charge 2.0, leaked for all the...

Samsung Wireless Charger Duo Pad adds Fast Charge 2.0, leaked for all the world to see

As well as the Samsung Galaxy S10 range and foldable phone, the Galaxy Fold , Samsung will unveil a couple of power accessories during its Galaxy Unpacked event tonight. And we... Read more ...

To avoid the notch, Vivo's new smartphone has a secret selfie camera

To avoid the notch, Vivo's new smartphone has a secret selfie camera

Vivo has already experimented with a motorized selfie camera and now it's bringing the cool technology to a more affordable device - the Vivo V15 Pro. Here's everything you... Read more ...

This alarmingly well-made illicit iPhone app store has been hiding in plain...

This alarmingly well-made illicit iPhone app store has been hiding in plain sight

Apple has long touted its iOS ecosystem for both the security and the tightly controlled approach the company has taken with its App Store, overseeing the approval of more than... Read more ...

Daily Deals: Up to 40% off Amazon 1-Day Storage and Networking Sale

Daily Deals: Up to 40% off Amazon 1-Day Storage and Networking Sale

Welcome to IGN's Daily Deals, your source for the best deals on the stuff you actually want to buy. If you buy something through this post, IGN may get a share of the sale. For... Read more ...

Best Tips and Tricks for Samsung Galaxy phones running One UI

Best Tips and Tricks for Samsung Galaxy phones running One UI

The OneUI update for Samsung's latest smartphones brings a lot of new features and fun to the party, but there's also some new secrets to make it even better than it already... Read more ...

Fortnite Patch Notes For Content Update 7.40: Driftboard And What's New

Fortnite Patch Notes For Content Update 7.40: Driftboard And What's New

Epic Games has released a new patch for Fortnite on PS4, Xbox One, PC, Nintendo Switch, and mobile. The 7.40 content update introduces a new item that we've been waiting months... Read more ...

LG starts MWC 2019 early with the new Q60, K50, and K40 phones

LG starts MWC 2019 early with the new Q60, K50, and K40 phones

LG has announced three new smartphones ahead of Mobile World Congress 2019: The Q60, the K50, and the K40. All are mid-range devices, but with some striking features, including... Read more ...