iPhone / Apple

Apple's Slump Means We Could See Cheaper iPhones

Posted On: Jan 31, 2019   |   Posted By: Know your mobile

Apple's Slump Means We Could See Cheaper iPhones

Damien McFerran 31/01/2019 - 1:04pm
Apple moves to protect buyers in face of strong dollar
When Apple said that it would no longer be reporting iPhone sales figures and warned that sales in China were slowing, it prepared investors for poor results - and that's precisely what Apple has now delivered.
Revenue generated by the iPhone family, which remains responsible for most of the company's profits these days, tumbled 15 percent in its latest financial quarter. Meanwhile, overall revenue dropped 5 percent compared to last year, to $84.3bn.
The impact of sluggish sales in China will certainly have had an effect, but Apple has also pointed out that the strong dollar is slowing down sales in some parts of the west, too, as well as emerging markets.
To combat this, Apple boss Tim Cook has revealed that the company is looking to reduce the price of some iPhone models in certain regions. "What we have done in January in some locations and some products is essentially absorb part or all of the foreign...

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