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Amazon is quietly coming after dollar stores - and it's a brilliant move

Posted On: Feb 17, 2018   |   Posted By: Business Insider

Amazon is quietly coming after dollar stores - and it's a brilliant move

Amazon has a new area on its website for "$10 and under" items that come with free shipping.
The merchandise is offered by third parties, and the section is full of kitschy items.
This is usually the domain of dollar and off-price discount stores, which have been thriving in recent years.
Amazon is famous for its low prices, but not even it could compete with dollar and discount stores.
A new section on the website attempts to change that by curating and displaying items that cost $10 or less, all offered with free shipping. The merchandise is offered by Amazon's third-party merchant partners and in most cases does not ship directly from the company.
Though it launched quietly, the initiative is a clear move in on dollar and discount stores' turf. The kitschy assortment of women's and men's clothing, electronics, gifts, home decor, household items, and watches looks very similar to what you might find at a Dollar Tree or Ross store. It's mostly decorative pillows, phone cases, and logo T-shirts.
The recent...

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