A little-known company supplies Chipotle with a special vegan ingredient even meat-eaters love - take a look inside

Posted On: Feb 17, 2018   |   Posted By: Business Insider

A little-known company supplies Chipotle with a special vegan ingredient even meat-eaters love - take a look inside

An ardent meat-lover never forgets her first taste of Chipotle's Sofritas.
In 2014, the fast-casual chain added its first new menu item: organic shredded tofu that's braised and marinated with chipotle chiles, roasted poblanos, and a sizzling spice blend.
When Chipotle offered a promotion to try its looks-like-meat, smells-like-meat vegan substitute, in exchange for a free burrito coupon, Sofritas sold out at a bunch of locations nationwide.
Today, even meat-eaters often opt for Sofritas as a healthier alternative to meat that doesn't compromise taste. People say it's spicy , flavorful , and almost mistakable as ground beef.
I recently toured the factory where Hodo , an organic tofu company based in Oakland, California, makes the tofu for Chipotle's Sofritas. Take a look to see how it's made. In a factory in Oakland, California, a team of over 100 Hodo employees work on making tofu products that Americans - historically, a tofu-adverse bunch - will enjoy eating.
Many Americans know tofu as a chalky...

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