Android News / Spotify News

Spotify Experimenting With Letting Free Users Skip Any Ad

Posted On: Aug 12, 2018   |   Posted By: Android Headlines

Spotify is currently in the process of testing a new service change that would allow its free users to skip all advertisements, having confirmed the move in a statement given to AdAge earlier this week. The experiment is only live in Australia as of right now and it's presently unclear how long may Spotify test it before possibly expanding it to other countries. Spotify partner solutions chief Danielle Lee likened the platform's advertising revamp to its Discover Weekly service designed to deliver a personal listening experience, clarifying that the main idea behind the change is to allow users to only listen to ads that they're actually interested in.
Data about ad skips would also be used to improve Spotify's targeting mechanisms, i.e. better the efficiency of its ads, though it's still unclear whether that information would be available to advertisers seeing how the vast majority of users are likely to skip all ads. The experimental version of the new functionality comes with no limits of any kind, with...

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