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Experts Divided On Fortnite's Avoidance Of Google Play Store

Posted On: Aug 12, 2018   |   Posted By: Android Headlines

Epic Games' decision to circumvent the Google Play Store with its upcoming release of Fortnite for Android is still polarizing the gaming industry as not even individual app insight companies appear to be able to reach an internal consensus on the matter. One such firm is Apptopia whose founder and COO Jonathan Kay and communications lead Adam Blacker already had a lot of back-and-forth over the surprising development, as the former recently revealed in a Medium article.
“The move feels more like a PR stunt than an actual well thought out business decision,” argues Mr. Kay, pointing to Fortnite's success on Apple's proprietary iOS App Store as reason enough for Epic not to embrace risky distribution methods seeing how the company already has a winning formula on its hands, both in terms of player numbers and pure revenues. Apptopia's COO is describing Epic's move as arrogant and believes it could easily backfire, especially as Google is likely to start promoting Fortnite's main rival PUBG in an effort...

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