Mobile > Tablet

Surface Go 'cool factor' will be crucial to its success

9 monthes ago   |   By Windows Central

Microsoft's Surface brand is known for productivity, creativity, and high-end design. Surface Go is adding "cool" to the mix.
"Cool" isn't a term frequently applied to Microsoft or its products. In fact, its enterprise-focused efforts have some claiming Microsoft is becoming the next "IBM," or a background provider of cloud, development and software platforms with little consumer appeal.
Consequently, Microsoft is a well known but not necessarily "cool" brand. Smartphones, Apple's iPads, and some Android tablets are the cool products that have excited users for years. Microsoft's defunct...
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