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VIVO joins the sub-brand bandwagon, announces IQOO

6 monthes ago   |   By Gizchina

Brands within brands are increasingly becoming popular in the mobile phone industry. While Huawei's own sub-brand - Honor was the only know and popular sub-brand in...
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Vivo announces its own sub-brand called iQOO

Vivo announces its own sub-brand called iQOO

6 monthes ago   |   By GSMArena

New year, new Chinese sub-brand. Just a week after the Lunar New Year, vivo introduced the iQOO Mobile Phone brand with a futuristic teaser. The official website of the company is iqoo.com, but when you currently open it, it has some information about vivo and nothing about the new company.
If you don't know how to read "iQOO," you are not alone. The brand's Weibo account posted a question "Do you know how to read our name" and in three hours it gathered over 1,300 comments.
Neither the parent company nor the sub-brand is saying anything about devices, but vivo will send an...
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