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Mobile carriers end data sharing with location aggregators; should marketers worry?

2 monthes ago   |   By Marketing Land

Carriers are not the only sources of location data; their moves won't be a significant blow to the ecosystem.
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Google says it told Sprint and T-Mobile not to sell Project Fi customers' location data

Google says it told Sprint and T-Mobile not to sell Project Fi customers' location data

2 monthes ago   |   By Phone Arena

Back in June, Verizon and AT&T wrote a letter to Senator Ron Wyden , saying that they would no longer sell real-time customer location data to third party firms. As it turned out, neither carrier stopped this practice, and yesterday AT&T promised once more that it would cut out sales of this data to third parties. T-Mobile reportedly is winding down this practice and will stop it altogether in March. Verizon has contracts with four data brokers remaining, and is letting them wind down. After they expire, Verizon customers will have to agree to have their location data sold.
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Microsoft's Project xCloud will offer tools to developers to bring their...

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