Mobile > Facebook

Facebook Messenger is trialing autoplaying video ads

26 days ago   |   By TechRadar

After seemingly running out of space for ads in its newsfeed, social-media giant Facebook is now in the process of trialling autoplaying video ads in its popular messaging platform, Facebook Messenger. Alongside chats in your inbox from your friends, family members, and people-you-met-that-one-time, you'll now be watching video commercials - a form of advertising that nets Facebook much more money than regular static ads. According to the social network's first quarter earnings for 2018 , advertising was responsible for bringing in 98.6% of the company's total revenue, accounting for $11.8...
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Facebook Messenger gets autoplay video ads and there's nothing you can do about it

Facebook Messenger gets autoplay video ads and there's nothing you can do about it

26 days ago   |   By Phone Arena

UPDATE: We've been approached by Facebook's reps who said they are rolling out the video ads very gradually to a very small percentage of people. We also have an official statement concerning this change:
As we shared with advertisers at the Cannes Lions International Festival of Creativity, we are now expanding the availability of video ads to Messenger. We will be rolling out video ads gradually and thoughtfully. People that use Messenger are our top priority and they will remain in control of their experience.
Each year Facebook is ...
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Facebook Messenger gets autoplay video ads and there's nothing you can do about it

Facebook Messenger gets autoplay video ads and there's nothing you can do about it

26 days ago   |   By Phone Arena

Each year Facebook is becoming more aggressive when it comes to monetization of its services, so today's announcement that Messenger will display autoplay video ads inside people's chat windows doesn't really come as a surprise.
In a statement for Recode, Stefan Lukakos, Facebook's ad business guru believes that people will get used to these video ads playing in their conversation windows next to their private messages. However, he claims Facebook's priority is user experience, so things might change if they notice people aren't happy about the change.
Top priority for us is user ...
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Facebook Messenger is getting autoplay video ads

Facebook Messenger is getting autoplay video ads

26 days ago   |   By GSMArena

Facebook seemingly took a look at its Messenger and decided it didn't contain enough stuff already. Hence, the company is adding autoplay video ads to the chat app. The rollout has started already, but as usual it may be a while before you see them.
Facebook Messenger started showing static ads last year, and now it's upping the ante. The app has been accused of bloat many times, and this will certainly not help alleviate people's fears about it turning into something that's not very streamlined.
Facebook has in the past admitted that it's pretty much running out of spaces to place...
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