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Verizon's Oath Introduces New VR Advertising Prospects

4 monthes ago   |   By Android Headlines

Verizon subsidiary, Oath, is looking to bring advertisers more concretely into the VR space with innovations in brand-building centered around a programmatic VR and new 3D ads formats. The first of those two underpinnings is possible thanks to a partnership with the VR ad specialists at Admix and programmatic trading infrastructure BidSwitch. Joining those two companies and their respective technology platforms together with Oath's own digital signal processing , Oath has created a system to tag standard “display and video creative assets.” Those are then pushed into VR inventory to allow...
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