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Google Chrome built-in ad blocker imminent

10 days ago   |   By Pocket-lint

Google has been working on its own ad blocker to be built into its Chrome browser for the best part of a year. Now it's ready for release, with the software expected to appear in Chrome from tomorrow, 15 February.To date, third-party software, such as...
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Exclusive: Industry Experts On The Impact Of Google Chrome's Ad Blocker

Exclusive: Industry Experts On The Impact Of Google Chrome's Ad Blocker

10 days ago   |   By Android Headlines

One of the bigger news stories to be emerging this week is how Google is now rolling out its long-awaited and highly-reported on ‘ad blocker' for Chrome. While the feature is not due to go live until February 15 Google has been releasing a number of statements on the topic to further help both end users and website owners to better understand what the feature is, and how it will work. The first of these posts came through on Tuesday and looked to explain how Chrome's ad filter is designed to keep the Chrome experience a “healthy” one and even if it does come at a cost to Google in terms of...
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Google Chrome's ad blocker goes live tomorrow to kill annoying online ads

Google Chrome's ad blocker goes live tomorrow to kill annoying online ads

10 days ago   |   By TechRadar

Google is acting against what it describes as ‘intrusive' adverts, by firing up an integrated ad blocker in the Chrome web browser as of tomorrow, February 15. What this means is that, when the feature goes live tomorrow, Google's browser will target and block advertisements which fail to follow the ‘ Better Ads Standards ' as laid out in line with consumer research by an industry watchdog. In other words, not all advertising will be muzzled. Normal ads will still run, which is handy, as many websites make their money from them in order to remain free to access. Only sufficiently annoying...
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Chrome's Ad Blocker Is Here: How It Works

Chrome's Ad Blocker Is Here: How It Works

10 days ago   |   By Tom's Guide

Google's going to filter out ads that it claims to ruin the web browsing experience. Here's how it works and what devices will get it.
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Chrome's Ad Blocker Is Here: How It Works

10 days ago   |   By Laptop Mag

On Feb. 15, Chrome users will start saying goodbye to bad ads.Credit: Jeramey Lende / ShutterstockIn a blog post today , Google spelled out the rules for its Better Ads Standards policy, whic...
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Google: We're about to turn on Chrome's partial ad blocker against disruptive ads

10 days ago   |   By ZDnet

Google kicks off Chrome ad filtering on sites that persistently display annoying ads.
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How Chrome ad blocking already is changing the web - CNET

10 days ago   |   By CNET

Google's browser doesn't go as far full-on ad blockers and won't stop ad trackers. But already it's cut ads on 42 percent of websites it's tangled with.
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Google Explains How Chrome Will Filter Bad Ads From Good Ones

Google Explains How Chrome Will Filter Bad Ads From Good Ones

10 days ago   |   By Android Headlines

Ahead of the release of Chrome's ad blocker tomorrow, Google has now released a new blog post which looks to further explain the fundamentals of the feature and how both users and websites can expect it to work. First and foremost, this is not an ad blocker in the traditional sense due to it only blocking some ads and as a result the terminology Google uses to describe the feature is an ad filter - one which looks to filter out ads that are deemed to be “bad” or in other words, intrusive ads and/or ones which impact on the overall user experience.
Therefore the ability to determine whether...
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How Chrome's built-in ad blocker will work when it goes live tomorrow

How Chrome's built-in ad blocker will work when it goes live tomorrow

10 days ago   |   By TechCrunch

Chrome's built-in ad blocker will go live tomorrow. It's the first time Google will automatically block some ads in Chrome, but while quite a few online publishers are fretting about this move, as a regular user, you may not even notice it.
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Google explains how its Chrome ad filter will work

10 days ago   |   By Engadget

In a couple of days, Chrome will deploy its built-in ad filter that can keep the most annoying types of ads on the internet out of sight even if you don't use an ad blocker. In a post on the Chromium blog, Google has revealed more details about the f...
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Google announces new ad-blocking features coming to Chrome tomorrow

Google announces new ad-blocking features coming to Chrome tomorrow

10 days ago   |   By TheBoyGeniusReport

Google on Wednesday declared war on online advertising. Again. Well, it's not a real, full-fledged war, and it's nothing new compared to what we already know was coming. Starting Thursday, the Chrome browser will block some of the annoying ads you keep seeing online, but not all of them. Google is just reminding users of the incoming change.
The company is pretty adamant that your internet experience is more important than money. But money is also important, obviously.
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Google's Chrome ad blocking arrives tomorrow and this is how it works

Google's Chrome ad blocking arrives tomorrow and this is how it works

10 days ago   |   By The Verge

Google is enabling its built-in ad blocker for Chrome tomorrow. Chrome's ad filtering is designed to weed out some of the web's most annoying ads, and push website owners to stop using them. Google is not planning to wipe out all ads from Chrome, just ones that are considered bad using standards from the Coalition for Better Ads. Full page ads, ads with autoplaying sound and video, and flashing ads will be targeted by Chrome's ad filtering, which will hopefully result in less of these annoying ads on the web.
Google is revealing today exactly what ads will be blocked, and how the company...
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Google Chrome ad filtering crackdown: here's how it works

Google Chrome ad filtering crackdown: here's how it works

10 days ago   |   By SlashGear

Google just published a reminder that may have gone slightly unnoticed by most. Starting tomorrow, February 15, Google Chrome will remove all ads on websites that fail to meet the criteria set by the Better Ads Standard from the Coalition for Better Ads. Unless you've been keeping tabs on the web advertising industry, you might be shocked at this rather...
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