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Hooked on a feeling: The forgotten factor in online advertising

2 monthes ago   |   By Marketing Land

We're stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect's mood or mindset.
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Facebook's secretly working on LOL - a meme hub meant to lure teens from...

Facebook's secretly working on LOL - a meme hub meant to lure teens from Snapchat, Instagram, and Tik Tok

Facebook hasn't given up on attracting teens. After numerous failed products aimed at teens - including LOL, Facebook Watch, and IGTV - the company is now hard at work on LOL... Read more ...

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Facebook developing ‘LOL' meme app to draw in teenagers

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Facebook is working on an app called ‘LOL' that aims to bring in a younger demographic of users through a hub of funny and trending GIFs and videos. TechCrunch first reported... Read more ...