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IT'S OFFICIAL: AT&T is buying the digital ad firm AppNexus

4 monthes ago   |   By Business Insider

AT&T has purchased digital ad firm AppNexus for an undisclosed amount.
The transaction is planned to close during the third quarter of 2018.
That likely signals that the company's plans to challenge advertising titans Google and Facebook.
AT&T has agreed to a deal to buy digital ad firm AppNexus.
The terms of the deal were not disclosed but the Wall Street Journal reports that the acquisition could cost around $1.6 billion. The transaction is planned to close during the third quarter of 2018, per AT&T.
The deal could also pave the way for future acquisitions in technology and content as...
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AT&T buys AppNexus, extends into ad tech after Time Warner purchase

AT&T buys AppNexus, extends into ad tech after Time Warner purchase

4 monthes ago   |   By ZDnet

The deal is really about digital TV advertising and trying to thwart the ad dominance of Google and Facebook.
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AT&T to Buy AppNexus

4 monthes ago   |   By Phone Scoop

AT&T today said it has agreed to buy AppNexus for an undisclosed sum. AppNexus runs a global advertising marketplace and helps publishers, marketers, and agencies place digital ads. The company will be added to AT&T's newly formed advertising and analytics business, which is run by Brian Lesser. AT&T's ad business is one of four new pillars the company announced after it closed its acquisition of Time Warner. AT&T says it needs the company to compete with Verizon, Google, and others. AT&T expects the acquisition to close during the third quarter of the year.
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AT&T is acquiring AppNexus to help it sell even more ads

AT&T is acquiring AppNexus to help it sell even more ads

4 monthes ago   |   By The Verge

AT&T has announced today that it's acquiring AppNexus , a digital advertising company that would help the telecom giant better build out its growing advertising business in hopes of competing with companies like Google, Facebook, and Verizon.
According to The Wall Street Journal , AT&T wants to appeal to advertisers with hyper specific targeted ads by levering the huge amount of data it already has on customers from its wireless offerings over the years for more successful campaigns.
AT&T's recently approved merger with Time Warner will open up new areas where AT&T can advertise with TV...
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AT&T confirms it is buying ad platform AppNexus, reportedly for between $1.6B-$2B

4 monthes ago   |   By TechCrunch

Another legacy carrier built on offering phone services is now taking a deeper dive into the world of advertising and specifically ad tech to help catapult itself into the next generation of tech and communications. Today, AT&T confirmed that it is buying AppNexus, a programmatic advertising marketplace. The news caps off a week of speculation after it was reported last week that it was eyeing up the company for about $1.6 billion. Today's release did not reveal any financial terms, except to note that the deal is expected to close in the third quarter of 2018. (We are reaching out to see...
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AT&T to buy online ad exchange firm AppNexus

4 monthes ago   |   By Reuters

AT&T Inc said on Monday it would acquire online advertisement exchange company AppNexus Inc.
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