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Marketing startup Influential raises $12M from WME and others

9 days ago   |   By TechCrunch

Influential announced today that it has raised $12 million in Series B funding.
The funding came from existing investors Capital Zed, ECA Ventures, Paradigm Talent Agency, ROAR and Tech Coast Angels, as well as from Hollywood agency WME .
Just a couple weeks ago, Influential said it was working with WME. The agency is the first to try out a new Influential product called Talent Pro, which gives agents access to social data around a broader pool of talent.
Influential founder and CEO Ryan Detert said the product will allow WME - and, in the future, other agencies - to sweeten endorsement...
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