High Tech > Apple

Apple buys a digital talent scout for music

1 month ago   |   By Engadget

Apple wants to know what the next big thing is before you do, which is why it's purchased Asaii. The startup is a digital talent scout that's designed to find the Beyoncés of tomorrow before anyone else. According to Axios, Apple spent less th...
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Apple reportedly buys music analytics company Asaii

Apple reportedly buys music analytics company Asaii

1 month ago   |   By TheBoyGeniusReport

Apple reportedly purchased a music analytics company called Asaii, a startup that can supposedly discover new artists well before they become famous. Asaii would mark Apple's second music purchase of the year after the widely known Shazam service, a deal that was finalized only weeks ago.
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Apple acquires music analytics firm that claims it can ‘find the next Justin Bieber'

Apple acquires music analytics firm that claims it can ‘find the next Justin Bieber'

1 month ago   |   By The Verge

Apple has acquired Asaii , a music analytics company focused around the discovery of new and emerging artists, Axios reports. The acquisition comes as Apple Music's main competitor Spotify is increasing its support for unsigned artists, who can now upload their music directly to its service. Last month, Asaii announced it would be shutting down on October 14th .
Asaii's main product is a dashboard that pulls together data from both music services and social media. This dashboard is advertised as having multiple uses, such as helping record labels plan marketing campaigns and live tours...
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Apple's latest startup acquisition will help Apple Music show you artists before they're mainstream

Apple's latest startup acquisition will help Apple Music show you artists before they're mainstream

1 month ago   |   By Phone Arena

Apple is constantly making use of the pile of cash it's amassed over the years by buying smaller companies that can help improve its products and services. The latest purchase the company made, according to recent reports, is that of the music analytics startup Asaii. Asaii was founded in 2016 by three men with background in Silicon Valley, the CEO, Sony Theakanath, used to work for Apple before he decided to start the project.
Now all three of the co-founders of Asaii work for Apple Music, according to their LinkedIn accounts, and rumors are that Apple paid close to $100 million for the ...
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