High Tech > Channel

GM is making an aggressive push to save its South Korean business - but the clock is ticking

9 days ago   |   By Business Insider

GM is taking urgent steps to fix its ailing South Korean business.
The carmaker isn't yet ready to exit the market or sell GM Korea, as it did with Opel in Europe in 2017.
The first step toward rightsizing the operation is the closure of an underutilized factory.
General Motors is moving quickly to fix its business in South Korea.
After CEO Mary Barra highlighted problems with GM Korea on the carmaker's fourth-quarter earnings call, the company announced on Monday that it would shutter its plant in Gunsan by May, citing capacity utilization of just 20% for the past three years.
GM expects...
Read more ...

 

Snapchat opens its advertising API to everyone

Snapchat opens its advertising API to everyone

9 days ago   |   By Marketing Land

Snap's Marketing API enables any brand, agency or developer to create its own software to automate the buying and targeting of Snapchat's Snap Ads.
Please visit Marketing Land for the full article.
Read more ...

 

No, Unilever is not actually pulling its ad budgets from Facebook and Google

No, Unilever is not actually pulling its ad budgets from Facebook and Google

9 days ago   |   By Business Insider

Unilever turned heads in the ad world - and on Wall Street - when its marketing chief Keith Weed seemed to vow to reduce ad spending on tech platforms like Facebook and YouTube.
But it turns out, Unilever is not actually pulling its ad budgets from the giant tech platforms. In fact, it has never has.
The marketing giant's approach instead has always been focused on collaborating with the platforms, and increasing the pressure on them from within, Weed told Business Insider.
Earlier this week, Unilever's chief marketing officer Keith Weed turned heads in the ad world - and on Wall Street...
Read more ...

 

What you need to know in advertising today

What you need to know in advertising today

9 days ago   |   By Business Insider

Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform. The program, which was first launched in 2016, has been closed with limited access to a few companies until now.
The move essentially allows any company - irrespective of its size, scope or the scale of the software it is building - to leverage the Snap API to automate its ad efforts or build and sell tools for advertisers to use.
It also allows Snapchat to cater to an even broader base of marketers as well as prompt a wider variety...
Read more ...

 

Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses

Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses

9 days ago   |   By Business Insider

Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform.
The move represents Snap's most aggressive bid for digital ad dollars yet, as it looks to take on Google, Facebook and most notably, its arch-rival Instagram.
Opening up its Marketing API will allow Snapchat to cater to an even broader base of marketers as well as prompt a wider variety of ads than the ones that currently exist on the platform.
"From an ad tech standpoint, Snap has been following the Facebook and Twitter blueprint so...
Read more ...

 


Search by Tags

   Channel      Social Media Marketing      Programmatic Advertising & Media Buying      Snapchat      Advertising      Google      Tech      Facebook      Twitter      Instagram  


CAT's FLIR-packing S61 Android smartphone is your tough new best friend

CAT's FLIR-packing S61 Android smartphone is your tough new best friend

Apple will upgrade their popular AirPod wireless earbuds, the FCC says net neutrality ends April 23rd, CAT debuts the follow-up to their touch Android phone. Read more ...

When Net Neutrality dies: FCC final rule release

When Net Neutrality dies: FCC final rule release

February 22nd, 2018 was the day when the FCC released their “final rule” document to destroy Net Neutrality. This document came with the name “Restoring Internet Freedom Order”... Read more ...

The first Android Go phones will bring affordable Oreo to MWC

The first Android Go phones will bring affordable Oreo to MWC

The first Android Oreo phones will be revealed next week, Google has said, as it pushes its pared-back vision of Android for super-affordable handsets. Designed to drive... Read more ...

Qualcomm Snapdragon 835 on Windows: what the world's laptop experts think

Qualcomm Snapdragon 835 on Windows: what the world's laptop experts think

First revealed back in December 2017, Qualcomm has a master plan to take over the mobile computing world : bring its Snapdragon smartphone processors to laptops and tablets to... Read more ...

SpaceX Launches First Satellites to Extend Broadband Coverage

SpaceX Launches First Satellites to Extend Broadband Coverage

SpaceX has launched the first two prototypes for the global communication satellite service it wants to develop. The company expects to put over 10,000 satellites in orbit. Read more ...

Watch this inflatable robot slither around Harvard using artificial snakeskin

Watch this inflatable robot slither around Harvard using artificial snakeskin

Engineers at Harvard University have created a laser-cut artificial snakeskin material that can help crawling robots to maneuver on even the roughest surfaces. Here's how it works. Read more ...

Airbnb reveals new hotel-like service called Airbnb Plus

Airbnb reveals new hotel-like service called Airbnb Plus

Airbnb today announced a new hotel-like tier of service on its platform the company is calling Airbnb Plus. The news, which went live on Airbnb's website in conjunction with a... Read more ...

The PC version of ‘Final Fantasy XV' lets you play as Half-Life's Gordon Freeman

The PC version of ‘Final Fantasy XV' lets you play as Half-Life's Gordon Freeman

If you buy Final Fantasy XV on Steam before May 1, Noctis can don Gordon Freeman's iconic suit from the Half-Life series. The costume can also be worn by a created character in... Read more ...

Elon Musk just shared the first images of new SpaceX satellites that could...

Elon Musk just shared the first images of new SpaceX satellites that could change the internet

SpaceX launched two experimental satellites on Thursday. The satellites are designed to test Starlink, a concept to bathe all of Earth in high-speed broadband internet using a... Read more ...

5G laptops to launch in late 2019, Intel says

5G laptops to launch in late 2019, Intel says

Intel on Thursday announced partnerships with a bunch of PC makers out there, Microsoft included, to launch 5G laptops as soon as next year's holiday season. The news came on... Read more ...