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GM is making an aggressive push to save its South Korean business - but the clock is ticking

7 monthes ago   |   By Business Insider

GM is taking urgent steps to fix its ailing South Korean business.
The carmaker isn't yet ready to exit the market or sell GM Korea, as it did with Opel in Europe in 2017.
The first step toward rightsizing the operation is the closure of an underutilized factory.
General Motors is moving quickly to fix its business in South Korea.
After CEO Mary Barra highlighted problems with GM Korea on the carmaker's fourth-quarter earnings call, the company announced on Monday that it would shutter its plant in Gunsan by May, citing capacity utilization of just 20% for the past three years.
GM expects...
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Snapchat opens its advertising API to everyone

Snapchat opens its advertising API to everyone

7 monthes ago   |   By Marketing Land

Snap's Marketing API enables any brand, agency or developer to create its own software to automate the buying and targeting of Snapchat's Snap Ads.
Please visit Marketing Land for the full article.
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No, Unilever is not actually pulling its ad budgets from Facebook and Google

No, Unilever is not actually pulling its ad budgets from Facebook and Google

7 monthes ago   |   By Business Insider

Unilever turned heads in the ad world - and on Wall Street - when its marketing chief Keith Weed seemed to vow to reduce ad spending on tech platforms like Facebook and YouTube.
But it turns out, Unilever is not actually pulling its ad budgets from the giant tech platforms. In fact, it has never has.
The marketing giant's approach instead has always been focused on collaborating with the platforms, and increasing the pressure on them from within, Weed told Business Insider.
Earlier this week, Unilever's chief marketing officer Keith Weed turned heads in the ad world - and on Wall Street...
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What you need to know in advertising today

What you need to know in advertising today

7 monthes ago   |   By Business Insider

Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform. The program, which was first launched in 2016, has been closed with limited access to a few companies until now.
The move essentially allows any company - irrespective of its size, scope or the scale of the software it is building - to leverage the Snap API to automate its ad efforts or build and sell tools for advertisers to use.
It also allows Snapchat to cater to an even broader base of marketers as well as prompt a wider variety...
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Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses

Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses

7 monthes ago   |   By Business Insider

Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform.
The move represents Snap's most aggressive bid for digital ad dollars yet, as it looks to take on Google, Facebook and most notably, its arch-rival Instagram.
Opening up its Marketing API will allow Snapchat to cater to an even broader base of marketers as well as prompt a wider variety of ads than the ones that currently exist on the platform.
"From an ad tech standpoint, Snap has been following the Facebook and Twitter blueprint so...
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Samsung's mid-range Galaxy A7 has a triple camera setup

Samsung's mid-range Galaxy A7 has a triple camera setup

Triple-camera smartphones are officially the new normal. Samsung has unveiled the mid-range Galaxy A7 with three cameras at the rear: an 8-megapixel model with an ultra-wide... Read more ...

Red Dead Redemption 2's online mode gets a November beta

Red Dead Redemption 2's online mode gets a November beta

For months now, Rockstar has been drip feeding us information about Red Dead Redemption 2‘s single player offerings, but today it went in a different direction to reveal some... Read more ...

Nintendo Switch games just got a huge advantage for multi-console owners

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10 things in tech you need to know today

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PlayStation Classic and original PlayStation, side by side

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At the Tokyo Game Show Sony showed off its PlayStation Classic system for the first time in person. Engadget Japan editor Ei Ito said it wasn't playable so we don't know if... Read more ...

GoPro Hero7 leaks with three new versions

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B&H Photo has spilled the beans on the new GoPro Hero7 lineup: The top-end Hero7 Black, the mid-range Hero7 Silver, and new Hero7 White entry-level camera. Hero7 Black is the... Read more ...

Amazon reportedly planning 3,000 cashier-less Go stores by 2021

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Amazon plans to open as many as 3,000 of its cashier-less Amazon Go convenience stores by the year 2021, according to a report from Bloomberg today. That would be Amazon's most... Read more ...

Fortnite purple cube transforms Loot Lake into giant bounce pad

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The giant purple cube in Epic Games' hit battle royale game Fortnite has apparently reached its destination, a spot many fans had guessed would be the final resting place: Loot... Read more ...

Huawei Mate 20 leaks confirm curved sides

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Huawei has been making fun of Samsung and Apple after their respective smartphone announcements and, in little less than a month, we'll find out if it won't deserve such... Read more ...

Lebron James is making a sequel to 'Space Jam' and the director of 'Black...

Lebron James is making a sequel to 'Space Jam' and the director of 'Black Panther' is involved

Lebron James is making a sequel to "Space Jam" with Ryan Coogler, the director of Marvel's "Black Panther," according to The Hollywood Reporter. James will star in the film... Read more ...