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GM is making an aggressive push to save its South Korean business - but the clock is ticking

2 monthes ago   |   By Business Insider

GM is taking urgent steps to fix its ailing South Korean business.
The carmaker isn't yet ready to exit the market or sell GM Korea, as it did with Opel in Europe in 2017.
The first step toward rightsizing the operation is the closure of an underutilized factory.
General Motors is moving quickly to fix its business in South Korea.
After CEO Mary Barra highlighted problems with GM Korea on the carmaker's fourth-quarter earnings call, the company announced on Monday that it would shutter its plant in Gunsan by May, citing capacity utilization of just 20% for the past three years.
GM expects...
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Snapchat opens its advertising API to everyone

Snapchat opens its advertising API to everyone

2 monthes ago   |   By Marketing Land

Snap's Marketing API enables any brand, agency or developer to create its own software to automate the buying and targeting of Snapchat's Snap Ads.
Please visit Marketing Land for the full article.
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No, Unilever is not actually pulling its ad budgets from Facebook and Google

No, Unilever is not actually pulling its ad budgets from Facebook and Google

2 monthes ago   |   By Business Insider

Unilever turned heads in the ad world - and on Wall Street - when its marketing chief Keith Weed seemed to vow to reduce ad spending on tech platforms like Facebook and YouTube.
But it turns out, Unilever is not actually pulling its ad budgets from the giant tech platforms. In fact, it has never has.
The marketing giant's approach instead has always been focused on collaborating with the platforms, and increasing the pressure on them from within, Weed told Business Insider.
Earlier this week, Unilever's chief marketing officer Keith Weed turned heads in the ad world - and on Wall Street...
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What you need to know in advertising today

What you need to know in advertising today

2 monthes ago   |   By Business Insider

Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform. The program, which was first launched in 2016, has been closed with limited access to a few companies until now.
The move essentially allows any company - irrespective of its size, scope or the scale of the software it is building - to leverage the Snap API to automate its ad efforts or build and sell tools for advertisers to use.
It also allows Snapchat to cater to an even broader base of marketers as well as prompt a wider variety...
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Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses

Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses

2 monthes ago   |   By Business Insider

Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform.
The move represents Snap's most aggressive bid for digital ad dollars yet, as it looks to take on Google, Facebook and most notably, its arch-rival Instagram.
Opening up its Marketing API will allow Snapchat to cater to an even broader base of marketers as well as prompt a wider variety of ads than the ones that currently exist on the platform.
"From an ad tech standpoint, Snap has been following the Facebook and Twitter blueprint so...
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15 Classic PC Games That Still Hold Up

15 Classic PC Games That Still Hold Up

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The Hilton Hotel in Panama features an insane Alienware gaming room

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Overwatch's new Rialto map is live on the PTR

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7 new trailers you should watch this week

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15 handy iPhone 8 and iPhone 8 Plus tips and tricks

15 handy iPhone 8 and iPhone 8 Plus tips and tricks

Every new iPhone brings a few new features, and some of the best are less than obvious. To help you get the most out of your device, we've rounded up some iPhone 8 and iPhone 8... Read more ...

8 common mistakes startup founders make, according to former executives at...

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The 22 top Marvel Cinematic Universe sidekicks and supporting heroes, ranked...

The 22 top Marvel Cinematic Universe sidekicks and supporting heroes, ranked from worst to best

When you think about the Marvel Cinematic Universe, popular heroes like Captain America, Iron Man, and Black Panther probably spring to mind first. Or you might even think... Read more ...

LG G7 ThinQ to feature Google Assistant hardware button

LG G7 ThinQ to feature Google Assistant hardware button

The last several weeks have seen numerous leaks and rumors about the upcoming LG G7 ThinQ, and with the phone's official debut expected on May 2nd more concrete details are... Read more ...

Need a lift? Here are the best smart garage door openers

Need a lift? Here are the best smart garage door openers

Learn more about the best smart garage door openers, and how these upgrades can improve your garage security - not to mention allow you to control everything with the right... Read more ...

Découvrez « Daisy », le nouveau robot de recyclage des iPhone

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La préoccupation de l'environnement étant devenue une norme importante de notre société, Apple s'y met aussi, avec son robot de recyclage Daisy. Celui-ci permet de recycler 200... Read more ...