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GM is making an aggressive push to save its South Korean business - but the clock is ticking

9 monthes ago   |   By Business Insider

GM is taking urgent steps to fix its ailing South Korean business.
The carmaker isn't yet ready to exit the market or sell GM Korea, as it did with Opel in Europe in 2017.
The first step toward rightsizing the operation is the closure of an underutilized factory.
General Motors is moving quickly to fix its business in South Korea.
After CEO Mary Barra highlighted problems with GM Korea on the carmaker's fourth-quarter earnings call, the company announced on Monday that it would shutter its plant in Gunsan by May, citing capacity utilization of just 20% for the past three years.
GM expects...
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Snapchat opens its advertising API to everyone

Snapchat opens its advertising API to everyone

9 monthes ago   |   By Marketing Land

Snap's Marketing API enables any brand, agency or developer to create its own software to automate the buying and targeting of Snapchat's Snap Ads.
Please visit Marketing Land for the full article.
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No, Unilever is not actually pulling its ad budgets from Facebook and Google

No, Unilever is not actually pulling its ad budgets from Facebook and Google

9 monthes ago   |   By Business Insider

Unilever turned heads in the ad world - and on Wall Street - when its marketing chief Keith Weed seemed to vow to reduce ad spending on tech platforms like Facebook and YouTube.
But it turns out, Unilever is not actually pulling its ad budgets from the giant tech platforms. In fact, it has never has.
The marketing giant's approach instead has always been focused on collaborating with the platforms, and increasing the pressure on them from within, Weed told Business Insider.
Earlier this week, Unilever's chief marketing officer Keith Weed turned heads in the ad world - and on Wall Street...
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What you need to know in advertising today

What you need to know in advertising today

9 monthes ago   |   By Business Insider

Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform. The program, which was first launched in 2016, has been closed with limited access to a few companies until now.
The move essentially allows any company - irrespective of its size, scope or the scale of the software it is building - to leverage the Snap API to automate its ad efforts or build and sell tools for advertisers to use.
It also allows Snapchat to cater to an even broader base of marketers as well as prompt a wider variety...
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Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses

Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses

9 monthes ago   |   By Business Insider

Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform.
The move represents Snap's most aggressive bid for digital ad dollars yet, as it looks to take on Google, Facebook and most notably, its arch-rival Instagram.
Opening up its Marketing API will allow Snapchat to cater to an even broader base of marketers as well as prompt a wider variety of ads than the ones that currently exist on the platform.
"From an ad tech standpoint, Snap has been following the Facebook and Twitter blueprint so...
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The Punisher season 2 lands on Netflix next month

The Punisher season 2 lands on Netflix next month

Netflix has revealed all of its new arrivals for January 2019, and among the movies and shows is something a lot of people have been waiting for: the second season of The... Read more ...

Samsung upgrades the Notebook 9 Pen with a new 15-inch option

Samsung upgrades the Notebook 9 Pen with a new 15-inch option

CES may not be for another few weeks, but Samsung is already getting the ball rolling on new products, starting with an updated version of the Notebook 9 Pen laptop - which now... Read more ...

NZXT BLD gaming PCs are gorgeous and affordable with this holiday deal

NZXT BLD gaming PCs are gorgeous and affordable with this holiday deal

If you're looking for a well put-together gaming PC and save a buck while you're at it, NZXT's BLD series of holiday-themed computers might be just what you've been looking... Read more ...

Samsung Notebook 9 Pen pairs S Pen with an all-metal 2-in-1

Samsung Notebook 9 Pen pairs S Pen with an all-metal 2-in-1

Samsung has a new pen-enabled 2-in-1 laptop, the Samsung Notebook 9 Pen, promising performance and even a standalone GPU option in a sleek, all-metal design. Two versions of... Read more ...

Google Play launches new hub for donating to major charities

Google Play launches new hub for donating to major charities

Google has made it possible to make donations to certain charities using the Google Play Store. The support has arrived for users in North America, Great Britain, Germany... Read more ...

Galaxy S10's innovations might cost buyers this much

Galaxy S10's innovations might cost buyers this much

While Samsung's foldable phone, which may be called the Galaxy Fold or Galaxy Flex, might be 2019 much-anticipated device, it won't be something majority of consumers will... Read more ...

Epic Is Already Announcing Exclusives for Its Game Store

Epic Is Already Announcing Exclusives for Its Game Store

Epic's storefront launched recently with just a handful of games, but it's already announcing some exclusive titles that could lure players away from Steam. Read more ...

Parker Solar Probe sends back Sun data from its closest-ever approach

Parker Solar Probe sends back Sun data from its closest-ever approach

NASA mission scientists have recently been on the receiving end of data gathered by the Parker Solar Probe during its closest-ever solar approach last month. Four researchers... Read more ...

Vizio is still rocking the Black Friday spirit with these TV and soundbar deals

Vizio is still rocking the Black Friday spirit with these TV and soundbar deals

If you missed out on all the great TV deals this past Black Friday and Cyber Monday, don't worry, Vizio has you covered. The company has some great discounts on its most... Read more ...

Intel just unveiled new Foveros 3D chip stacking tech and 10nm Sunny Cove CPU

Intel just unveiled new Foveros 3D chip stacking tech and 10nm Sunny Cove CPU

Intel Foveros isn't the name of a new chip, but rather a technology that will allow the chipmaker to bundle various vertical chip components, and thus improve the speed of... Read more ...