High Tech > Windows

Google Says Developers Can Use AMP for Email to Boost Gmail Experience

9 days ago   |   By Phone Scoop

Google today said it is porting its AMP technology to Gmail. Developers now have access to AMP for Email, a tool that allows them to create interactive, actionable email experiences that take place within Gmail itself, rather than secondary browser windows. For example, Google suggests AMP for Email would let people submit RSVPs to events, or fill out questionnaires from within individual messages. Moreover, AMP for Email brings a sense of dynamic change to emails, which can be updated with accurate or new information. Google has given Pinterest, Booking.com, and Doodle early access to AMP...
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Google Bringing AMP To Email, Gmail Support Coming Soon

Google Bringing AMP To Email, Gmail Support Coming Soon

9 days ago   |   By Android Headlines

Web giant Google has created a new version of its AMP protocol that will work in email clients and on pages, and has also created a developer preview of a Gmail-compatible version of the service meant to be turned into a stable build in the near future. The aim of this new email-compatible AMP is to bring the same sort of immersive and actionable content that can be found on AMP pages directly to email messages, allowing webmasters and content creators to push out all sorts of content for users to enjoy without them having to click into a web page. While many things can already be done...
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Google AMP for Email will probably make Gmail even more annoying

Google AMP for Email will probably make Gmail even more annoying

9 days ago   |   By SlashGear

Your email is about to come a whole lot more interactive - or a whole lot more annoying, depending on how you look at it - with Google baking AMP into Gmail. The new project builds on AMP - or Accelerated Mobile Pages - which have been part of the search giant's push to speed up the mobile web by...
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Google AMP Stories want to Snapchat the news

Google AMP Stories want to Snapchat the news

9 days ago   |   By SlashGear

The appetite for news on mobile is increasing, and Google wants to make chewing through it more like Snapchat and less like a chore. The company has revealed its latest project, AMP Stories, taking news content and packaging it into a visual-first format that promises more engagement from attention-short readers. AMP is a simplified, pared back version of webpages with...
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Google announces AMP for Email - delivering Accelerated Mobile Pages experiences to your inbox

Google announces AMP for Email - delivering Accelerated Mobile Pages experiences to your inbox

9 days ago   |   By Marketing Land

The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year.
Please visit Marketing Land for the full article.
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Google is bringing AMP to Gmail to make emails more interactive

Google is bringing AMP to Gmail to make emails more interactive

9 days ago   |   By The Next Web

Google has announced it is bringing its Accelerated Mobile Pages technology to Gmail in order to make emails a lot more engaging and interactive. The technology, which was originally designed to speed up websites by stripping down the unnecessary clutter, will power the new Gmail Developer Preview application. “Today, we're bringing the power of AMP to email through the Gmail Developer Preview of AMP for Email - a new way for developers to make emails more interactive and engaging,” said Gmail product manager Aakash Sahney. “With AMP for Email, it's easy for information in email messages...
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Google is testing its fast-loading AMP tech inside Gmail

9 days ago   |   By Engadget

At this point, Gmail is pretty much the only email provider anyone uses, but that doesn't mean that Google can rest upon its laurels. The company is now experimenting with its Accelerated Mobile Pages tools to bring email into the 21st century...
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Google expands AMP to email with developer preview

9 days ago   |   By ZDnet

Email could be changing. Users will get more done in less time, thanks to up to date and actionable content via AMP, Google says.
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Gmail will let you browse websites in your email with new AMP support

Gmail will let you browse websites in your email with new AMP support

9 days ago   |   By The Verge

Google is bringing its Accelerated Mobile Pages capabilities to email today through a developer preview for Gmail. The feature, called AMP for Email, will allow developers to make emails “more interactive and engaging.” Google envisions the feature to be beneficial to users because developers can embed widgets in emails that are constantly up-to-date and include actionable functions that work without leaving your inbox. Google's existing AMP webpages are an emerging standard for webpages that load radically faster than regular mobile pages.
AMP for Email is open-source so developers can...
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Google wants to use AMP to make email more interactive

Google wants to use AMP to make email more interactive

9 days ago   |   By TechCrunch

Google's AMP format has always been about making mobile pages render faster. But Google is now taking it beyond posts, recipes and how-to articles. First, the company launched the new AMP story format earlier today and now it's also announcing a preview of AMP for Email. At first, that may seem like an odd combination, especially given that few people complain about how slowly...
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