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Get ready for a boom in crypto sports sponsorship: 'We're in discussions with over 70% of the Premier League'

6 days ago   |   By Business Insider

Cash-rich crypto companies are turning to sports sponsorship to advertise as platforms like Google and Facebook crack down on ads.
Soccer is one of the most popular sports for crypto companies given its global appeal.
English Premier League teams Arsenal and Wolverhampton Wanderers have both signed crypto deals and players like Eden Hazard and Lionel Messi also have endorsement deals in the space.
A specialist in crypto sports marketing told BI he is in discussions with the majority of Premier League teams but executives remain wary after high-profile crypto scams last year.
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