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If Verizon's recent media deals are any guide, it may be a while before AT&T reaps the benefits of buying Time Warner for ads

11 monthes ago   |   By Business Insider

AT&T has said it wanted to acquire Time Warner in part to make TV advertising more targeted, as with the Web. If history is a guide, it may take some time.
Rival Verizon has also made several huge digital ad acquisitions over the past few years, but it's moved slowly to fully realized their potential.
Former Verizon media chief Marni Walden said that giant companies tend to move slowly and cautiously, and are often siloed.
Until a few months ago, Marni Walden was Verizon's EVP and president of global media. And during her long run at the telecom giant, Walden helped steer several big...
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Here's everything AT&T will own after it buys Time Warner

Here's everything AT&T will own after it buys Time Warner

11 monthes ago   |   By Business Insider

In order to compete with streaming giants like Amazon and Netflix, AT&T and Time Warner won their bid to merge on Tuesday.
After the deal, AT&T will own HBO and Turner Broadcasting Systems, which includes a number of television networks, CNN, and Warner Brothers Studio.
One of the arguments AT&T's lawyers made before a judge deciding the fate of its proposed merger with Time Warner was that joining forces was the only way it could compete with the likes of Netflix and Amazon.
Due to declining television ad dollars - a result of cord-cutting and the rise of Google and Facebook, they said...
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Millennial investors were piling into AT&T in anticipation its big merger with Time Warner would get approved

Millennial investors were piling into AT&T in anticipation its big merger with Time Warner would get approved

11 monthes ago   |   By Business Insider

Millennial investors had been buying up AT&T stock, according to data from the free-trading app Robinhood.
The Department of Justice on Tuesday approved the $85 billion merger between AT&T and Time Warner .
Watch AT&T trade in real time here.
Millennial investors were piling into AT&T shares in anticipation the Department of Justice would approve its $85 billion merger with Time Warner .
Data from the free-trading app Robinhood , popular amongst millennials, showed 7,278 investors bought AT&T shares using the app over the past week. It is unclear as to what specific days the transactions...
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The massive AT&T-Time Warner merger could make it much harder to cut the cord

The massive AT&T-Time Warner merger could make it much harder to cut the cord

11 monthes ago   |   By Digital Trends

This week, a federal judge officially approved an $85 billion deal in which AT&T will acquire Time Warner Inc. and all its properties, including HBO, CNN, and more. We break down what the merger means for you.
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What the AT&T-Time Warner Deal Means for the Future of Streaming

What the AT&T-Time Warner Deal Means for the Future of Streaming

11 monthes ago   |   By Tom's Guide

A federal judge has cleared the way for AT&T and Time Warner to complete their merger. What will that mean for cable, internet and wireless customers?
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