High Tech > Apple

Watch Apple's Holiday Short: “Share Your Gifts”

23 days ago   |   By TidBITS

Apple has produced a lovely short film for the holidays that's an ode to creativity on the Mac. It's also a testament to the amount of time, money, and effort Apple seems increasingly willing to put into unusual marketing efforts.
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Apple's annual holiday ad is out, and completely animated for the first time

Apple's annual holiday ad is out, and completely animated for the first time

23 days ago   |   By TheBoyGeniusReport

Apple's annual holiday commercials are generally heartwarming affairs that play on peoples' feelings of nostalgia and holiday cheer, but the iPhone maker took a different tack with this year's ad, which you can watch in this post. For one thing, it's almost completely free of product placement - almost, except for the young girl working on a sticker-covered MacBook in the opening frames.
The more obvious change, though, is this the first time Apple has gone with a completely animated holiday ad.
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Apple's new holiday ad is a heartwarming, Pixar-inspired animated short

Apple's new holiday ad is a heartwarming, Pixar-inspired animated short

23 days ago   |   By The Verge

Apple's holiday commercials are an annual tradition , designed to evoke the strongest of emotions in those who watch the lengthy ads play out.
This year's commercial manages to accomplish that feat, but it looks a little different: it's fully animated. The commercial feels more like a Disney Pixar short, or a Coca-Cola ad than it does a traditional Apple commercial. There isn't too much product placement from the company save for a MacBook covered in personalized stickers that appears from time to time over the course of two-and-a-half minutes.
“Share Your Gifts” finds its heart not in...
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Apple's holiday ad is an animated short film

Apple's holiday ad is an animated short film

23 days ago   |   By TechCrunch

Apple always has an interesting ad for the holiday season. This time, it's a cute little animated short film. It feels like a hybrid between a Pixar movie and a Wed Anderson creation.
Named “Share Your Gifts”, the ad focuses on a dreamy teenager who spends a lot of time on her MacBook. She regularly prints something she has created. We never know for sure if it's a text, a drawing, some lyrics, etc.
But every time she looks at her creations, she dismisses them and put them in a green box. Sheets of paper pile up in the box and the girl can't even close it anymore.
During a cold winter...
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