High Tech > Apple

Watch Apple's Holiday Short: “Share Your Gifts”

6 monthes ago   |   By TidBITS

Apple has produced a lovely short film for the holidays that's an ode to creativity on the Mac. It's also a testament to the amount of time, money, and effort Apple seems increasingly willing to put into unusual marketing efforts.
Read more ...

 

Apple's annual holiday ad is out, and completely animated for the first time

Apple's annual holiday ad is out, and completely animated for the first time

6 monthes ago   |   By TheBoyGeniusReport

Apple's annual holiday commercials are generally heartwarming affairs that play on peoples' feelings of nostalgia and holiday cheer, but the iPhone maker took a different tack with this year's ad, which you can watch in this post. For one thing, it's almost completely free of product placement - almost, except for the young girl working on a sticker-covered MacBook in the opening frames.
The more obvious change, though, is this the first time Apple has gone with a completely animated holiday ad.
Read more ...

 

Apple's new holiday ad is a heartwarming, Pixar-inspired animated short

Apple's new holiday ad is a heartwarming, Pixar-inspired animated short

6 monthes ago   |   By The Verge

Apple's holiday commercials are an annual tradition , designed to evoke the strongest of emotions in those who watch the lengthy ads play out.
This year's commercial manages to accomplish that feat, but it looks a little different: it's fully animated. The commercial feels more like a Disney Pixar short, or a Coca-Cola ad than it does a traditional Apple commercial. There isn't too much product placement from the company save for a MacBook covered in personalized stickers that appears from time to time over the course of two-and-a-half minutes.
“Share Your Gifts” finds its heart not in...
Read more ...

 

Apple's holiday ad is an animated short film

Apple's holiday ad is an animated short film

6 monthes ago   |   By TechCrunch

Apple always has an interesting ad for the holiday season. This time, it's a cute little animated short film. It feels like a hybrid between a Pixar movie and a Wed Anderson creation.
Named “Share Your Gifts”, the ad focuses on a dreamy teenager who spends a lot of time on her MacBook. She regularly prints something she has created. We never know for sure if it's a text, a drawing, some lyrics, etc.
But every time she looks at her creations, she dismisses them and put them in a green box. Sheets of paper pile up in the box and the girl can't even close it anymore.
During a cold winter...
Read more ...

 


Search by Tags

   Apple      Apple Inc.      Media Creation      Advertising      IPhone      Business      Windows      Instagram      Gadgets      Ad      Apple ad  


Apple claims faster, refreshed MacBook fixes keyboard issues

Apple claims faster, refreshed MacBook fixes keyboard issues

Apple has announced a refresh to its top-tier MacBook Pro across both the 15-inch and 13-inch version, bringing faster Intel processors and changes to Pro's keyboard design... Read more ...

Microsoft's next major Windows 10 update is now available

Microsoft's next major Windows 10 update is now available

Microsoft is releasing its Windows 10 May 2019 Update to everyone today. The Windows 10 May 2019 Update includes a new light theme for Windows 10 , alongside Kaomoji support... Read more ...

Apple launches backlight service program for 2016 13-inch MacBook Pros

Apple launches backlight service program for 2016 13-inch MacBook Pros

Apple has announced a new Backlight Service Program for the 2016 13-inch MacBook Pro model. The program addresses the ‘very small percentage' of MacBook Pro laptops that... Read more ...

Valve releases Steam Chat app for iOS and Android

Valve releases Steam Chat app for iOS and Android

Valve has released a new standalone mobile app incorporating many of the chat features of its desktop client, which underwent a major refresh last year in an attempt to compete... Read more ...

These wireless noise-canceling headphones are a must-have at this price

These wireless noise-canceling headphones are a must-have at this price

Need a set of wireless noise-canceling headphones to block out the hustle and bustle on your commute to work? You're in luck - Amazon has knocked $100 off the Bowers and... Read more ...

Is your MacBook butterfly keyboard acting up? How get it fixed for free

Is your MacBook butterfly keyboard acting up? How get it fixed for free

Apple has extended its keyboard replacement programme to all MacBooks with butterfly keys, free of charge. Here's what you need to know. What's wrong with Apple's butterfly... Read more ...

India Successfully Launches RISAT-2B Earth-Observation Satellite

India Successfully Launches RISAT-2B Earth-Observation Satellite

India's space agency successfully launched a new Earth-observation satellite today , boosting the nation's space-based surveillance capabilities. Read more ...

Dell XPS 13 laptops get steep price cuts before Memorial Day weekend

Dell XPS 13 laptops get steep price cuts before Memorial Day weekend

Dell is having an early access version of its Memorial Day sale, featuring deep discounts on its XPS 13 laptops. Customers can snag three different versions of the XPS 13 with... Read more ...

Comcast is working on an Amazon Echo rival that tracks your health

Comcast is working on an Amazon Echo rival that tracks your health

The cable giant everyone loves to hate is reportedly planning to expand into a hardware category dominated by Amazon and Google, with a device along those lines coming as soon... Read more ...

Lyft panic button gives riders a way to directly dial 911

Lyft panic button gives riders a way to directly dial 911

Lyft has started rolling out an updated app that adds new safety features designed for riders. Most notable in the update is a new in-app panic button that gives riders the... Read more ...