A From MTT

MarTech Landscape: What is a consent management platform ?

13 hours ago   |   Marketing Land

The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for the two biggest ad-related consent mechanisms - IAB's and Google's.
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Is your customer the unifying thread? How to do martech right

17 hours ago   |   Marketing Land

How you approach martech is highly dependent on the thread that's unifying all of your decision-making. Contributor Debbie Qaqish explains how this affects your chances of success.
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Martech + Ad tech, Part 1: The tools to transform insight into action

17 hours ago   |   Marketing Land

Navigating the convergence of martech and ad tech isn't for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising.
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LiveRamp brings its search targeting to Bing Ads

3 days ago   |   Marketing Land

A year after offering its people-based search targeting through Google, the data provider is now providing a similar service for the Bing search engine.
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NYIAX partners for the first outside instance of its patent-pending asset exchange

3 days ago   |   Marketing Land

The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques employed by a soon-to-launch, asset-trading community of creators, audience and brands.
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Salesforce adds Interaction Studio, integration with Google Analytics 360

4 days ago   |   Marketing Land

Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds.
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Security breaches, no longer aberrations, need their own customer journeys

5 days ago   |   Marketing Land   |   2 articles

Especially with the tight turnarounds mandated by GDPR and others, brands need to plan the steps for communicating with, and retaining, their customers.
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Report: Google and Facebook top advertisers' list of fears that could impact their businesses in 2018

5 days ago   |   Marketing Land

Regardless, advertisers will give a larger portion of their budgets to Google properties than to any other entity.
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IAB Study: Podcast ad revenues are shooting through the roof - $314M in 2017

5 days ago   |   Marketing Land

With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting.
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A new report bursts the blockchain bubble

6 days ago   |   Marketing Land

The study from research firm GlobalData highlights blockchain's value prop as a distributed ledger, but the author points out that it's ‘not magic.'
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Australia fines Apple for misleading customers over iPhone bug

Australia fines Apple for misleading customers over iPhone bug

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U.S. Senate votes to ban ZTE

U.S. Senate votes to ban ZTE

Deal or no deal, the U.S. Senate has voted in favor of restoring a ban against Chinese manufacturer ZTE. As we have previously reported, President Trump recently struck a deal... Read more ...

Oppo Find X: Here's our first look at the future of bezel-less screens

Oppo Find X: Here's our first look at the future of bezel-less screens

So, Oppo's Find X is about to be revealed in a few hours, but thanks to The Verge who have been handed out a pre-production unit before time and they've detailed what basically... Read more ...

Blackhat SEO

Blackhat SEO

Today I review 2 sites for SEO & have a look at some ways that help you work out if your competion is doing blackhat. Read more ...

Amazon made a special version of Alexa for hotels with Echo speakers in...

Amazon made a special version of Alexa for hotels with Echo speakers in their rooms

Amazon is today introducing Alexa for Hospitality, a special version of the company's voice assistant that will be distributed on an invitation basis to hotels, vacation rental... Read more ...

Bon plan: l'Acer Aspire 13,3″ à 919€ au lieu de 1249€

Bon plan:  l'Acer Aspire 13,3″ à 919€ au lieu de 1249€

Doté d'un écran tactile et d'une configuration milieu de gamme, l'Acer Aspire R7 est idéal pour des tâches de bureautique, du gaming léger, et à transporter. Read more ...

Microsoft's Xbox Live avatars finally arrive for Insiders

Microsoft's Xbox Live avatars finally arrive for Insiders

Microsoft has been talking about its fully customizable avatars for over a year now and now, after many delays and leaks, they're finally launching for Xbox Insiders on its... Read more ...

Xiaomi Mi Max 3 pops up on TENAA, 6.9-inch display and 5400mAh battery revealed

Xiaomi Mi Max 3 pops up on TENAA, 6.9-inch display and 5400mAh battery revealed

Xiaomi's CEO has already confirmed that the low-cost brand is working on a successor to last year's Mi Max 2 and, with an announcement set to take place next month, a new... Read more ...

Google Photos va regrouper les photos similaires prises à peu près au même...

Google Photos va regrouper les photos similaires prises à peu près au même moment

Avec son appareil photo, il arrive régulièrement que l'on prenne plusieurs clichés du même instant, pour être sûr d'en avoir un bon. Google Photos regroupera ces clichés et... Read more ...

Cyberpunk 2077 PC specs revealed for its incredi-E3 2018 demo

Cyberpunk 2077 PC specs revealed for its incredi-E3 2018 demo

I didn't even go to E3 last week, but the sound of the games media's collective jaws dropping over CD Projekt Red's astounding Cyberpunk 2077 demo traveled so far across the... Read more ...